EAST LANSING, Mich. (May 14, 2025) – Thatch, formerly known as Thatch Computer Consulting, today unveiled a bold new brand identity that marks its evolution into a full-service, regional IT partner. The rebrand includes a streamlined name, updated visual identity, redesigned digital presence, and a new brand promise: “Where Technology Meets Trust.”
With nearly two decades of experience and an expanding footprint across the Midwest, Thatch has grown from a local IT support provider into a strategic advisor for small and midsized businesses navigating increasingly complex technological demands. The rebranding initiative was led by Tampa-based HCP Associates, Thatch’s new agency of record. The effort was informed by extensive market research, competitor analysis, and stakeholder interviews, culminating in a strategic repositioning that reflects the company’s deep roots and forward-looking vision.
“We’ve grown far beyond the scope of our original name,” said Scott Milnes, CEO of Thatch. “Today, Thatch delivers resilient, forward-thinking IT solutions that help clients reduce risk, stay compliant, and scale confidently. This rebrand signals our readiness to meet the needs of a rapidly evolving business landscape—with trust, transparency, and technical excellence.”
Thatch now offers a comprehensive range of services tailored to businesses seeking scalable and secure IT support. Its offerings include fully managed and co-managed IT services with 24/7 monitoring, proactive maintenance, and responsive help desk support. The company also provides robust cybersecurity protections, including endpoint detection and response, SOC services, email security, and employee training to reduce human risk. Organizations operating in regulated industries benefit from Thatch’s expertise in navigating compliance standards such as HIPAA, PCI DSS, SOC 2, GDPR, and NIST.
Cloud services offered by Thatch span Microsoft Azure, AWS, Microsoft 365, Egnyte, and hybrid configurations, all designed to provide flexibility, scalability, and security. Clients can also leverage enterprise-grade VoIP systems with modern communication features, structured data cabling for efficient network performance, and streamlined procurement of hardware and software. In addition, Thatch offers strategic disaster recovery planning and IT project consulting to help businesses maintain uptime, adapt to change, and meet their long-term technology goals.
“This rebrand isn’t just about how we look—it’s about how we show up,” said Luc Cole, Vice President of Thatch. “Our clients rely on us for technology that works under pressure, and our new identity reflects the structure and stability we deliver behind the scenes every day. We’ve aligned our brand with the values we’ve always held—accountability, clarity, and continuous improvement.”
Founded in 2005 in East Lansing, Michigan, Thatch has built its reputation on resilience, reliability, and a people-first approach to IT. From compliance-driven healthcare providers to multi-site commercial operations, Thatch supports organizations that need to stay secure, connected, and ready for anything.
The rebrand will be rolled out across all communication channels, digital platforms, and client-facing materials through June. Thatch’s new website is now live at www.thatchcc.com.
About Thatch
Formerly known as Thatch Computer Consulting, Thatch provides managed IT services, cybersecurity, cloud solutions, and strategic technology consulting for small and midsized businesses. Based in East Lansing, Michigan, Thatch supports clients across the Midwest with a reputation for reliability, responsiveness, and deep technical expertise.
